Search Engine Optimization (SEO) is the process of increasing the number of visitors to your website through organic search results. The goal with SEO is to be found by your ideal audience as they search the internet for what you offer. An SEO keyword is the key word(s) and/or phrase(s) that define what your web content is about. Essentially, the words a user types into their google search bar. Keywords are important in building relevance because they connect you to your client’s need.