custom websites
It’s time for a website that
relfects how far you’ve come.
Your business has evolved.
You’re a luxury brand expanding your reach and increasing your impact. You do things differently - so should your website.
with a custom website you can:
- Distinguish yourself from competitors with a completely unique design.
- Attract and connect with a high-end audience.
- Expand your website with advanced features and functionality for a tailored user experience.
What kind of advanced features are we talking about?
Custom development means the options are endless.
memberships
Perfect for job listings, resource libraries, or bloggers with various content types (like articles, reviews, guides, etc).
e-commerce
Sell digital or physical products without redirecting users to a third party site. Customize your product pages and checkout process for a smooth, seamless, on-brand experience.
Subscriptions + Memberships
Create a subscription model service and collect automatic, renewing payments. Create a membership and allow access to exclusive content and/or downloads.
events + ticket sales
Sell admission to different events and create digital tickets.
User Accounts
Allow users to register and create an account to access site content, view and edit their profiles and add their own content. Perfect for blog collaborations or businesses with vendor relationships.
Custom post types
Manage and organize all your different content types and create custom fields for different categories. Populate specific content dynamically with any conditions you need.
Perfect for job listings, resource libraries, or bloggers with various content types (like articles, reviews, guides, etc).
search and filter
Allow users to search and filter your content to find exactly what they’re looking for. Perfect for resource libraries or large blogs with lots of posts.
the process
01. Strategy
- Site map and content outline
- Audience and competitor analysis
- Messaging and positioning
- Creative Direction
- SEO Keyword Research
02. Design and Feedback
- Design mockups of each page
- Unlimited revisions
03. Development
- Custom development
- CRM, newsletter and scheduling integration
- Demo link for review
04. Launch
- SEO meta titles and descriptions
- Google analytics setup
- Domain and hosting setup
- Website training videos
- Technical support
The Investmennt
Custom proposals are sent for each project detailing scope of work, timeline and cost.
Frequently asked questions
Do I need to have branding?
Yes, you must have branding in place before your project start date. This doesn’t mean you need to have a professional design your brand necessarily (although it is preferred), but it does mean you need to have a logo, color palette and font choices ready.
If you have any questions about branding or aren’t sure if what you have will work, send me an email and I’d be happy to advise you.
What do I need before we get started?
In order to design your new website, I will need from you:
- Website content for each page
- Photos to be used throughout your site
- Brand style guide (logo, colors, fonts, etc)
A Website Content Guide will be available to you as a resource for writing good copy. If you are planning on working with a copywriter instead of DIY, let me know.
If you need help sourcing stock photography for you site, let me know on our Discovery Call. I’m happy to help with photo sourcing for an additional cost.
You’ll also have to purchase a domain name and set up a hosting account. I recommend Namecheap to purchase your domain. Generally, the cost is around $12/year. I recommend using WP Engine for hosting. The starter plan (probably all you’ll need) is $20/month and you can receive 20% off your first year by using my affiliate link.
What about SEO?
Basic SEO is included on all Scout sites. This means your site will be built with SEO best practices in mind and I will consult with you on how to implement keywords throughout your site. I will also install a wonderful SEO plugin and show you how to use it.
If you’re looking for more in-depth SEO services, please let me know during our Discovery Call and we can discuss adding this service to your project.
What kind of support is included?
Support is included at no additional cost for 2 weeks following your site’s launch. Afterward, support requests can be scheduled and billed at the current hourly rate.
You’ll also have the option of joining our Monthly Maintenance Plan to keep your site updated, backed up and secure.
What platform will my site be built on?
All Scout site are built on WordPress. This platform allows for complete design freedom, limitless functionality and wonderful SEO optimization. Your site will be built to be user-friendly and easy to use, making content updates and edits a breeze.
How long will my project take?
Custom website projects typically take around 6-10 weeks. This includes a strategy phase as well as time for you to review designs and provide any feedback before we go into development. Your project may take longer if you have a very large or complex website or there are any changes to the project scope (adding additional pages, design changes, etc.)
not sure custom is right for you?
A killer new website isn't out of reach. Check out the Website Intensive.
Perfect for newer businesses who may be on a budget and want to launch quickly. The intensive process is just 2 days!