Willow & Birch is a small boutique and cafe located on the CT shoreline. The shop features many hand-made, naturally inspired goods including jewelry, accessories, home decor, stationary and more. Nancy, the shop owner, envisioned a happy and peaceful place where you could buy a gift for anyone. It was important that her branding was modern and clean to reflect the high-end quality of what the shop offers but also include a sense of whimsy like the environment she has created.