21C Designs
About the Client
21C specializes in custom jewelry design and the repurposing of vintage, handed down pieces. They are a small, but mighty team of 2 and have established a reputation in their local area for unique designs, high-quality products and an amazing customer experience.
What they needed
Their new website needed to reflect the growth of their business and quality of their work. They wanted to emphasize that their process is casual, friendly and collaborative while still coming off as experts in their field. They also wanted to showcase the many (over 100!) custom peices they’ve created and utilize the website as a portfolio of their work.
What we did
We gave the 21C website the modern, classy upgrade it deserved. Close-up photos of stunning jewels are used to give the impression of luxury. But we also incorporated plenty photos of Jaime and Katherine working together with their clients to invite the user into their process.
We implemented a Gallery full of their designs and a filtering system so prospective clients can find examples of exactly what they’re looking for.
