We all know how important it is to have a website these days. But did you know that (accordinig to Stanford) 75% of internet users judge the credibility of your business based on how your website looks and functions? It’s not enough just to have an online presence anymore – you need to have a killer website.
So, how do you know if your site is making the cut? Here are 6 surefire signs it may be time for a website redesign.
1. You’re embarrassed to send potential clients to your site.
Do you cringe inside just a little when someone asks for your website? Maybe you immediately start thinking about all its flaws… your bio photo is 5 years old, the services page is outdated, it’s super clunky to navigate. Your website is an extension of your brand and represents not only your business, but YOU as a business owner. If you’re not proud, excited, confident in sharing that URL, it’s time to consider a redesign.
2. Your website isn’t current with what you offer.
If your website has outdated or missing information you are at high risk of confusing (or worse, loosing!) potential buyers. It should be SUPER clear what you offer, who it helps and how to work with you. You should update your website as your offerings change.
3. Your website doesn’t reflect your level of expertise.
THIS IS A BIG ONE! Most of my clients are looking for a redesign because they’ve simply outgrown their current website. And that is absolutely fine! As your business evolves, your website should too! I often see a huge disconnect with how businesses are positioning themselves and how their website looks and functions. If you are charing premium prices and yet your website makes you look like a budget service provider… you’re loosing sales, period.
4. You’re getting inquiries from not-so-ideal clients.
I know you have a list of dream clients that you’re dying to work with. Clients that value the work that you do. Clients that trust your expertise and are easy to work with. If the inquiries you’re receiving aren’t from these clients… you’re not resonating with the right people. This is typically due to poor design, a lousy user experience and/or vague messaging.
5. Your site stats have seen better days.
What’s you bounce rate looking like? This is the amount of users that leave your site after visiting just one page. And let’s be honest…if people aren’t sticking around, they probably aren’t buying from you. A proper website strategy and user experience will increase the amount of time users spend on your site. This also increases the chance of them booking a call, signing up for your email list, reading more blog posts, etc.
6. Your website doesn’t have clear goals.
You can’t track your site’s performance if you don’t even know what you’re measuring. Your website should have a primary and a secondary goal. Primary goals usually consist of the more obvious actions: book a sales call, buy the product, enroll in the course. The thing that directly leads to money in your pocket. But not every visitor is going to be ready to make an investment. It’s important to warm up cold leads and build trust with those on the fence. A common secondary goal is signing up for your email list. By implementing a proper website strategy you can create a user experience/journey that leads visitors to the actions you want them to take.
so, is it time for a website redesign?
If so, reach out and see how we can help.