Scout Design Co.
brand + web design services
A brand designed with meaning is key to sharing your story and resonating with your people. And a website built with intentional strategy is key to booking more clients. We’ll design a unique visual identity and completely custom website that differentiates you from your competition, shows off what you do best and increases your sales.
the signature brand
This is a fully custom package that will leave you with a thoughtful brand identity that tells your story and resonates with your audience as well as a beautifully designed, easy-to-use, strategic website you’ll be proud to show off.
Strategy
– An in depth discovery questionnaire
– A detailed website content guide
– Brand message + creative direction
Web
– Design mockups for up to 5 pages
– Installation of WordPress
-Optimization of relevant plugins
– A custom WordPress theme
– Responsive and mobile optimized
– Basic SEO strategy
– Video training/tutorials
– 2 weeks of free email support
– Maintenance packages available
Brand
– A thoughtful color palette and type system
– A primary logo
– 2-3 secondary logos
– A submark or monogram
-3 print or digital collateral pieces
Investment: $4,000 + | Timeline:12 Weeks
the process
Don't Need a Website?
the essential brand
This is a branding package for businesses looking to create a lasting impression with their audience. You’ll get a beautiful, meaningful brand identity and collateral pieces to help create a cohesive and professional look.
– Discovery questionnaire, brand message + creative direction
– Moodboard, color palette, font system
– Primary logo
– Secondary logo and mark
– 1 Print or digital collateral piece
– Brand style guide
Investment: $1,500 | Timeline: 6 Weeks
Already Have a Brand?
the custom website
This package is perfect for small to medium sized businesses who require more than a basic website template and desire to stand out from their competition. You’ll get a completely custom website developed on the WordPress platform.
-Detailed website content guide
-Design mockups of up to 5 pages
– WordPress development (including installation and plugins)
-Responsive and mobile optimized design
-Video training specific to your site
-2 weeks of free support
Investment: $3,000 | Timeline: 8 Weeks
faqs
How Does Payment Work?
Payment is divided into 2 parts. I ask for a 50% deposit in order to book your project start date and the remaining final balance before the site is launched. I accept PayPal or credit card payments.
Do I Need a WordPress Host?
Yes! Self-hosted WordPress requires that you rent the space in which your website will live (host) and give it a unique address (domain). I recommend SiteGround* as your WordPress host. They have affordable rates, quick speeds and awesome customer service. They also offer a free domain to new customers for one year! Otherwise, and afterward, your domain will cost you about $10 a year. Hosting will cost an average of $100 a year.
Check out my tutorial on how to set up your domain and hosting with SiteGround.
What About SEO?
I don’t claim to be an SEO expert, but I will consult with you on some SEO best practices and how to implement them on your site. I will also install a wonderful SEO plugin and provide an in depth tutorial on how to use it.
How Long Will My Project Take?
We will work together on your branding and web project for about 10 weeks. (A branding only project will take about 4 weeks, a web only project will take about 8 weeks). The timeline is used as a guide to keep us both on track and ensure we can launch your new brand and website in a timely fashion. It’s important you have time set aside in your schedule while we are working together to collect content, provide feedback, etc.
What Do You Need to Get Started?
First things first, I will need you to complete my Branding and Planning Questionnaire. This helps me gain a better understanding of your business, your brand, and the goal of your website. It is also your responsibility to provide all the content and images on your site before we begin the design process. I recommend working with a professional photographer for on-brand, cohesive images. Stock photography is also a great alternative.
You will also need to purchase a domain and hosting plan. Read my tutorial here for help.
What Kind of Support is Included?
Support is provided at no additional cost for the 2 weeks following your site’s launch. Afterward, you may purchase a Monthly Maintenance Plan to keep your site updated, backed up and secure. A limited number of Content Design Retainer spots are also available upon request if you need some extra help making regular updates to your site or creating graphics for social media.
Can I make changes to my site?
Your WordPress theme will be completely custom, built with your needs in mind. Each page will be neatly labeled so you can edit text and photos easily – no code necessary! I will also provide you with a video tutorial specific to your site so you can always go back and watch as a reference.
What if I need more than 5 pages?
My web design packages includes 5 page templates, but this does not mean your website is limited to only 5 pages! A page template refers to the unique layout and structure of the page and it is likely that several of your site’s pages may share the same template. For example, if your business offers multiple services and you’d like each service to have its own page, you’ll probably use the same template for each service page. The layout of the pages will remain the same, it’s just the content that will differ. If you do indeed need more, each additional page template will cost $250.
