The Signature Brand | Branding and Web Design

You’re a passionate business owner fueled by what you do and who you help.
You want to show off what makes you unique and get your message in front of the right audience.
You need a brand and website with both strategy and style.

But you’re busy.
With a business to grow and a to-do list a mile long, you don’t have the time to figure this out.
Let me do it for you.

The Signature Brand is an 8 week package that will leave you with a beautifully designed, strategy-driven brand identity and website.

A complete, cohesive brand identity so you look professional and consistent on all platforms.

a beautifully designed, unique web site to complement your brand and attract your ideal audience.

a functional, custom wordpress theme built to help you run your business smoothly and efficiently.

WELL START OFF WITH:

30 minute consultation call
An in depth discovery questionnaire to clarify your brand’s meaning, intentions and ideal audience.
A detailed website content guide
A defined brand message and creative direction to showcase your style and story.
A website strategy to drive your business goals

YOU’LL GET

A primary logo to represent your brand
2-3 secondary logos to use in alternative layouts
A submark or monogram
A thoughtful color palette and type system
3 print or digital collateral pieces
A brand style guide to keep you consistent
Detailed design mockups for up to 5 web page templates
Development of a custom WordPress theme
Installation of the WordPress content management system
Installation and configuration of relevant plugins
Responsive and mobile optimized design
Essential functionality like contact forms, newsletter opt-ins and social media feeds
Google Analytics setup
Video tutorial training specific to your site
2 weeks of email support

The Process

discover

We’ll begin your project with a pretty in depth discovery phase. We’ll kick off with a consult call and questionnaire. We’ll then define your brand’s message and vision as well as a brand strategy to best connect with your audience. I’ll present 2 - 3 different design proposals that include a mood board, color palette, type choices and logo concepts.

refine

Once you choose a style direction, you will have two opportunities to offer feedback and revise your primary logo, secondary logo, and/or submark. Tweaks to your mood board, color palette, and type system will also take place here.

expand

With your brand’s style set and your logos finalized, we’ll then create the remaining assets to complete your branding package. This can include print or digital pieces to compliment your business and your goals. Pieces can include: business cards, PDF design, social media or blog graphics, packaging design, etc.

design

With a strategic user experience in mind I will design 1-2 concepts for your website’s home page. You will have 2 opportunities to offer feedback and revise your homepage. It’s important we get it just right to establish the look and feel of your site before moving on to the interior pages. With a solid style established, I will then design detailed mock ups of the remaining interior pages. You will have one opportunity to offer feedback and refine each page.

develop

Once you approve of the final designs, I will develop your site on the WordPress content management system ensuring it looks great on all devices. You will be able to review your site on a live test server before we transfer it to your domain*. At this time we will also work together to implement a basic SEO strategy.

launch

Once your final invoice is paid, you will receive all final finals via Google Drive for all assets included in your branding package as well as a brand style guide to keep you consistent as you continue to grow your business. Your site will be transfered to your own domain and I’ll record some tutorial videos specific to your site so you’ll have something to refer back to for future edits and updates. Time to pop the bubbly and celebrate!

FAQS

Can you design just a logo for me?

The short answer, no.

How long will my project take?

We will work together on your branding and web project for about 8 weeks. (A branding only project will take about 4 weeks). The timeline is used as a guide to keep us both on track and ensure we can launch your new brand and website in a timely fashion. It’s important you have time set aside in your schedule while we are working together to collect content, provide feedback, etc.

What if my site needs more than 5 pages?

My web design packages includes 5 page templates, but this does not mean your website is limited to only 5 pages! A page template refers to the unique layout and structure of the page and it is likely that several of your site’s pages may share the same template. For example, if your business offers multiple services and you’d like each service to have its own page, you’ll probably use the same template for each service page. The layout of the pages will remain the same, it’s just the content that will differ. If you do indeed need more, each additional page template will cost $250.

What do you need to get started?

First things first, I will need you to complete my Branding and Planning Questionnaire. This helps me gain a better understanding of your business, your brand, and the goal of your website. It is also your responsibility to provide all the content and images on your site before we begin the design process. I recommend working with a professional photographer for on-brand, cohesive images. Stock photography is also a great alternative.

You will also need to purchase a domain and hosting plan. Read my tutorial here for help.

What platform do you work with?

I exclusively develop of the WordPress platform because it’s user-friendly, easy to manage and SEO friendly. The flexibility and functionality of WordPress is endless and lets me make your website dreams come true. Read more about why I love WordPress here.

What about SEO?

I don’t claim to be an SEO expert, but I will consult with you on some SEO best practices and how to implement them on your site. I will also install a wonderful SEO plugin and provide an in depth tutorial on how to use it.

What if I need to make changes to my site?

Your WordPress theme will be completely custom, built with your needs in mind. Each page will be neatly labeled so you can edit text and photos easily – no code necessary! I will also provide you with a video tutorial specific to your site so you can always go back and watch as a reference.

Do I need a WordPress host?

Yes! Self-hosted WordPress requires that you rent the space in which your website will live (host) and give it a unique address (domain). I recommend SiteGround* as your WordPress host. They have affordable rates, quick speeds and awesome customer service. They also offer a free domain to new customers for one year! Otherwise, and afterward, your domain will cost you about $10 a year. Hosting will cost an average of $100 a year.
Check out my tutorial on how to set up your domain and hosting with SiteGround.

What kind of support and maintenance is included?

Support is provided at no additional cost for the 2 weeks following your site’s launch. Afterward, you may purchase a Monthly Maintenance Plan to keep your site updated, backed up and secure. A limited number of Content Design Retainer spots are also available upon request if you need some extra help making regular updates to your site.

How does payment work?

A 30% deposit is required to book your spot on my calendar. The remainder of your project total is then divided into equal monthly payments.

Let's Get Started

The Studio

The Blog

Connect