The Strategy Session

Before we design anything, we define what matters.

A focused, 60-minute working session to turn your ideas, goals, and questions into a clear plan for your website. We’ll get strategic about what you need, why you need it, and what it will take to make it happen.

strategy first, always / strategy first, always / strategy first, always / strategy first, always / strategy first, always / strategy first, always /

strategy first, always / strategy first, always / strategy first, always / strategy first, always / strategy first, always / strategy first, always

Strategy isn’t an add-on — it’s the foundation.

The Strategy Session turns your website vision into an actionable plan. We’ll identify what your site needs to accomplish, who it’s intended for, and how it should work to support the business you’re growing.

We define the plan before design even begins, so your project stays focused, your scope stays accurate, and your investment stays predictable.

You’ll walk away with clarity, confidence, and a strategy built for the goals you’re actually chasing.

book your strategy session

Tablet mockup of the 21C Designs website homepage, "Your Personal Jewelry Concierge," featuring custom jewelry photography

Woman seated at a laptop raising a champagne glass, representing the collaborative feel of a Scout Strategy Session

What We Cover

A 60-minute deep dive into your brand, your goals, and how your website can actually support your growth.

Website Objectives We’ll define what success looks like — the goals your site needs to hit, the actions you want visitors to take, and the metrics that matter most.

Target Audience We’ll identify exactly who you’re speaking to and what motivates them so your messaging, design, and content all connect with the right people.

Competitor Landscape We’ll analyze your industry, find the gaps, and uncover how to position your brand to stand apart.

Content Architecture We’ll map out your site’s structure, navigation, and key pages — plus spark ideas for headlines, calls-to-action, and key messaging that make your content flow naturally and strategically.

Creative Direction We’ll define the tone, style, and visual vibe that will shape your site and bring your brand to life online.

What You Walk Away With

A website is a significant investment, and you deserve to know what you’re signing up for before you make it. The Strategy Session gives you a clear picture of the project before you commit to the build, so you can move forward with confidence

Clear Direction

You’ll have a clear sense of what you’re building, what your site needs to do to support the business your growing and whether Scout is the right partner to build it with you.

Strategy doc

Within 48 hours, you’ll receive a strategy PDF that captures the insights, recommendations, and reasoning from our session. It’s yours to keep, whether you move forward with Scout or not.

accurate proposal

Your project proposal won't be based on a assumptions. You’ll have a clear scope, investment, and timeline based on the strategy we developed together.

Investment

$1,000

Applied toward your website project if you decide to move forward with Scout.

book your strategy session

What to expect

01.

The Questionnaire

You’ll start with a detailed pre-session questionnaire. This gives me everything I need to understand your brand, your business, and your goals before we meet so we don’t waste a single minute on the obvious.

02.

The Workshop

We’ll meet for a focused, 60-minute strategy session over Google Meet. I’ll come prepared with a rough draft based on your questionnaire and we’ll workshop it together in real time. It’s collaborative, dynamic, and designed to pull out insights that only come from conversation — like the spark in your voice when you talk about your next big move.

03.

The
Strategy Doc

Within 48 hours, you’ll receive a polished PDF that outlines your full website strategy including insights, recommendations, and reasoning behind every decision. You’ll have a chance to review, share feedback, and I’ll make refinements before final delivery.

04.

The Proposal

Once your strategy is finalized, you’ll receive a detailed project proposal including scope, timeline, and investment. With strategy done, your project can begin with confidence and no chance for surprises later on.

Let's Get Started.

You have the vision for where your business is headed next. Let's give it some direction.

Book Your Strategy Session

If you'd rather talk things through first, you can schedule a free Discovery Call.